00000nam a22000008i 4500 UP-1686042739784859726 Buklod 20240712131757.0 m |o d | cr ||||||||||| 240712s2019 enka gr b|001 0|eng d 9781138501379 (paperback) 20871665 SS-12482 Forefront Php2,981.00 Department of Sociology DLC DMLS rda eng DMLUC HF 5822 R55 2019 Riley, Magdalena Zawisza- author. Advertising, gender and society a psychological perspective Magdalena Zawisza-Riley. Abingdon, Oxon Routledge [2019] ©2019 xvii, 211 pages illustrations ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 Advertising Standards Authority rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making."-- Back cover. Sex role in advertising. Advertising Psychological aspects. FO UPD DMLS HF 5822 R55 2019 Book