00000nam a2200000 i 4500 UP-1685954869149802760 Buklod 20240712085540.0 m |o d | cr ||||||||||| 240712s2019 cau gr b|001 0|eng d 9781506371344 (pbk. : alk. paper) 20316288 SS-12456 Forefront Php2,100.00 Department of Political Science DLC DMLS rda eng DMLUC HM 263 J69 2019 Jowett, Garth author. Propaganda & persuasion Garth S. Jowett, Victoria O'Donnell. Propaganda and persuasion Seventh edition. Thousand Oaks, California SAGE Publications, Inc. 2019. xv, 400 pages 23 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 339-373) and index. What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society -- Appendix: Cyber propaganda / Christopher Bronk. "Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life"--Provided by publisher. Persuasion (Psychology) Propaganda. O'Donnell, Victoria author. FO UPD DMLS HM 263 J69 2019 Book