Customer relationship management a global approach

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Chakravorti, Samit (Autor)
Format: Książka
Język:English
Wydane: Los Angeles SAGE [2023]
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