00000nam a22000004a 4500 UP-1685954869149766687 Buklod 20240319124050.0 m |o d | ta 240313s2019 ph a r m 000 u|eng d DCFA rda eng LG 993.5 2019 F4 T66 Tongson, Mary Denise L. author Heritage uncovered appreciating the Philippines' cultural heritage amidst a highly westernized society, through a promotional video and website about kontra-GaPi and their contemporary ethnic performances Mary Denise L. Tongson ; Neil Doloricon, adviser. Quezon City College of Fine Arts, University of the Philippines Diliman 2019 44 leaves illustrations 28 cm text rdacontent unmediated rdamedia volume rdacarrier Thesis (Bachelor of Fine Arts in Visual Communication)--University of the Philippines Diliman May 2019 Bibliography: leaves 42-43 Thesis Classification: I, C - This thesis is not available to the public. Please ask the library for assistance As a time where most Filipinos are caught up with art forms and trends that are heavily influenced by the West, our nation's rich cultural heritage is often forgotten and buried deep beneath foreign pop culture. When residing within an urban setting like Metro Manila, it becomes difficult, most especially for younger generations, to appreciate and value the country's ethnic, indigenous music and dance originating from other Filipino communities at distant parts of the archipelago. In 1989, Kontra-GaPi was formed by Professor Edru Abraham within the University of the Philippines, Diliman. For almost 30 years, the ethnic music and dance ensemble has been performing for people inside and outside the university, locally and abroad. By creating new music and dance compositions inspired by the various indigenous communities in the country, Kontra-GaPi has served as a bridge that effectively introduces the Philippine ethnic music and dance to people who are not as exposed to such genre. This promotional video and website not only aims to rebrand the group's online presence, but also provides Kontra-GaPi a website and platform to help them better reach their audience online. To make more people recognize Kontra-GaPi and attend their performances, is to make more people appreciate, value, and want to preserve their nation's hidden cultural roots and rich heritage. Kontra-GaPi (Kontemporaryong Gamelan Pilipino) Ethnic culture Philippines. Cultural property. Cultural property Preservation. Thesis VC 200 - Visual Communication. Doloricon, Neil adviser. FI UP UPD DCFA LG 993.5 2019 F4 T66 Thesis