00000nam a2200000 i 4500 UP-1685954869149727423 Buklod 20240426123247.0 m |o d | ta 240306s2015 nyu r |001 0aeng d 9781628725728 (hardcover : alk. paper) 18673884 DLC DCFA rda eng HF 5810 M37 2015 Marinaccio, Dave. author Admen, mad men and the real world of advertising essential lessons for business and life Dave Marinaccio. First edition. New York Arcade Publishing ©2015 xv, 211 pages 22 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. In this entertaining new book, he takes us inside the world of advertising, offering stories and observations from working at America's best-known agencies with clients from Pizza Hut to the Holocaust Museum. In short chapters leavened with wit, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. Hist topics range from logos, the big idea, and selling perfume to do-overs, celebrities, meetings-manship, and how we undervalue our gifts. And more than a few lessons turn out to be apt not just for business but also for our stressed-out lives. Easily digestible by interns, CEOs, or anyone who has ever watched a television commercial or clicked on a banner ad, this book is a must for anyone who lives, works, or plays in today's commercial culture. Donated by Prof. Michelle Roxas Advertising. Marketing. Advertising executives Biography. FO UPD DCFA HF 5810 M37 2015 Book