Positioning the battle for your mind

The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...

Полное описание

Библиографические подробности
Главные авторы: Ries, Al (Автор), Trout, Jack (Автор)
Формат:
Язык:English
Опубликовано: New York, N.Y. Warner Book, Inc. ©1986
Редактирование:Warner books edition.
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