00000nam a22000004a 4500 UP-1685954869149712048 Buklod 20240304160515.0 m | | | ta 240304s2020 enk a r b|001 0|eng d 9781474270366 BC-74650 SERV Enterprises PhP 3,525.00 Prof. Joseph Carvajal OLC BAG rda eng Z 246 A43 2020 Ambrose, Gavin author. The fundamentals of typography Gavin Ambrose, Paul Harris, Sallyanne Theodosiou. 3rd edition. London, UK Bloomsbury Visual Arts 2020. 198 pages illustrations (chiefly color) 23 cm text rdacontent unmediated rdamedia volume rdacarrier Type and language -- A few basics -- Letterforms -- Words and paragraphs -- Using type -- Conclusion -- Glossary -- Contacts -- Working with ethics. This book introduces the fundamental principles of typographic theory and practice. It covers a wide range of subjects including the history of typography, typographic detailing, and the use of creative typography across a range of media. It is packed with clear explanations, expanded illustrations, and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content and includes new case studies and student exercises. Graphic design (Typography) . Printing. Harris, Paul 1971- author. Theodosiou, Sallyanne author. FO UPBAG UPBAG-MAIN Z 246 A43 2020 Book