TY - BOOK T1 - The fundamentals of typography A1 - Ambrose, Gavin A1 - Harris, Paul 1971- A1 - Theodosiou, Sallyanne LA - English PP - London, UK PB - Bloomsbury Visual Arts YR - 2020 ED - 3rd edition. UL - https://tuklas.up.edu.ph/Record/UP-1685954869149712048 AB - This book introduces the fundamental principles of typographic theory and practice. It covers a wide range of subjects including the history of typography, typographic detailing, and the use of creative typography across a range of media. It is packed with clear explanations, expanded illustrations, and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content and includes new case studies and student exercises. OP - 198 CN - Z 246 A43 2020 SN - 9781474270366 KW - Graphic design (Typography) . KW - Printing. ER -