10 advertising principles

The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may (or may not) happen behind the scenes. We all recognize advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt telev...

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Podrobná bibliografie
Hlavní autor: Shore, Robert (Autor)
Médium: Kniha
Jazyk:English
Vydáno: [London] Vivays Publishing Ltd ©2012
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