TY  - THES
T1  - Typographic design form and communication
A1  - Carter, Rob
A1  - Maxa, Sandra
A1  - Sanders, Mark (Mark Allen)
A1  - Meggs, Philip B.
A1  - Day, Ben
LA  - English
PP  - Hoboken, New Jersey
PB  - Wiley
YR  - 2018
ED  - 7th edition.
UL  - https://tuklas.up.edu.ph/Record/UP-1685954869149651445
AB  - "This book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts"--Provided by publisher.
OP  - 343
CN  - Z 246 C37 2018
SN  - 9781119312567 (paper)
KW  - Graphic design (Typography)
ER  -