00000nam a22000004a 4500 UP-1685954869149648362 Buklod 20240426140940.0 m |o d | ta 240221s2013 sp aer 0|0 u|eng d 9788415829102 OCLC DCFA rda eng spa HF 5837 S56 2013 Shockvertising publicidad selected by Miguel Abellan ; Josep Maria Minguet, editor. Barcelona, Spain Instituto Monsa De Ediciones ©2013 207 pages illustrations (chiefly color) 26 cm text rdacontent unmediated rdamedia volume rdacarrier Text in English and Spanish Impact. This is key. Visual impact, emotional impact, environmental impact... print and large format advertising imply the need for impact. Every ad has to stand out among hundreds of inputs, has to get attention and be unique and visible among the rest. Secondly, having caught our attention, it must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions such as repulsion, rejection or a wake-up call to conscience. All emotions can be altered after a good advertising campaign, leaving the receiver with a particular message, the desired message. Donated by Prof. Michelle Roxas Advertising campaigns. Commercial art. Abellan, Miguel selector. Minguet, Josep Maria editor. FO UPD DCFA HF 5837 S56 2013 Book