Positioning the battle for your mind

This book has been written about a new approach to communication called positioning. And most of the examples are from the most difficult of all forms of communication--advertising. A form of communication that, from the point of view of the problem, is held in low esteem. Advertising is, for the mo...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Ries, Al (Autor), Trout, Jack (Autor)
Format: Książka
Język:English
Wydane: New York, London McGraw-Hill Companies, Inc. c2001.
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