Positioning the battle for your mind
This book has been written about a new approach to communication called positioning. And most of the examples are from the most difficult of all forms of communication--advertising. A form of communication that, from the point of view of the problem, is held in low esteem. Advertising is, for the mo...
| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, London
McGraw-Hill Companies, Inc.
c2001.
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| Schlagworte: |