Goodvertising creative advertising that cares
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? Today's consumers are more informed, empowered and ethically minded than ever. No longer can an agency simply state that their client's brand or produ...
| 1. autor: | |
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| Format: | Książka |
| Język: | English |
| Wydane: |
New York, New York
Thames & Hudson Inc.,
©2012
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| Hasła przedmiotowe: |