Goodvertising creative advertising that cares

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? Today's consumers are more informed, empowered and ethically minded than ever. No longer can an agency simply state that their client's brand or produ...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Kolster, Thomas (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York, New York Thames & Hudson Inc., ©2012
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