Goodvertising creative advertising that cares

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? Today's consumers are more informed, empowered and ethically minded than ever. No longer can an agency simply state that their client's brand or produ...

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Manylion Llyfryddiaeth
Prif Awdur: Kolster, Thomas (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York, New York Thames & Hudson Inc., ©2012
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