00000nam a22000004a 4500 UP-1685954869149599869 Buklod 20240208145232.0 m |o d | ta 240208s2023 nju a r b|001 0|eng d 9781119712848 (Buklod)UP-99796217610616074 DCHE rda eng S 170 P76 2023 Product innovation toolbox a field guide to consumer understanding and research edited by Kannapon Lopetcharat, Dulce Paredes, Jacqueline H. Beckley. Second edition. Hoboken, N.J. Wiley 2023. xxl, 532 p. illustrations 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Consumer behavior. Marketing research. New products. Lopetcharat, Kannapon. editor. Paredes, Maria Dulce editor. Beckley, Jacqueline H. editor. FO UPD DCHE S 170 P76 2023 Book