Product innovation toolbox a field guide to consumer understanding and research

书目详细资料
其他作者:	Lopetcharat, Kannapon (Editor), Paredes, Maria Dulce (Editor), Beckley, Jacqueline H. (Editor)
格式:	图书
语言:	English
出版:	Hoboken, N.J. Wiley 2023.
版:	Second edition.
主题:	Consumer behavior. Marketing research. New products.