00000nam a22000004a 4500 UP-1685936960461367771 Buklod 20240319152122.0 m |o d | ta 240319s2023 xxu rm |||| u|eng d DCHE rda eng LG 993.5 2023 I58 D44 Del Rosario, Ruwayna Alqaseer author. Interior design preferences of middle-income Filipino millennials when booking their staycations via Airbnb Ruwayna Alqaseer- Del Rosario; Dr. Adelaida V. Mayo, thesis adviser. Quezon City College of Home Economics, University of the Philippines Diliman [2023] xi, 112 leaves illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Thesis Bachelor of Science in Interior Design University of the Philippines Diliman July 2023 Bibliography: pages 75-86 Thesis classification: F This study sought to determine the interior design preferences of middle-income Filipino millennials when booking staycations via Airbnb using mixed-method research design which combines both qualitative and quantitative methods. Respondents were chosen purposively through a set of criteria being (1) Filipino millennials or individuals belonging to the age group of 27 - 42 years old, (2) middle-income earner as defined by the Bureau of Internal Revenue, and (3) must have booked Airbnb rental within Pampanga. An online survey questionnaire was used as the data gathering tool for all I 09 respondents who were invited using snowball sampling via social media. An in-depth interview that included photo-assessments of actual Airbnb listings in Pampanga was later conducted with six (6) selected respondents via Zoom. Through thematic and descriptive analysis, the survey and the in-depth interview results were assessed using three main considerations, namely: 1) demographics, 2) current living conditions, and 3) purpose of booking. Aside from those three factors mentioned, the Onion Theory of Comfort and the Sense of Place Theory were also used to support further analysis. It was revealed that I) budget, 2) convenience and flexibility, and 3) overall interior style are the main motivations that drive the respondents' preferences. Findings suggest that respondents prefer 1) Modern-Contemporary Style, followed by 2) Minimalist-Japanese Style, while 3) Rustic-Industrial and Tropical-Balinese tied in 3rd place. In terms of interior characteristics, data suggests that 1) hygiene and sanitation ranked first in the respondents' priorities, followed by 2) safety and security, and 3) overall interior design. Other findings suggest that preferences in interior characteristics vary depending on the respondents' demographics and purpose of booking. The researcher recommends future similar studies to come up with an improved questionnaire that provides more visual cues and reader-friendly descriptions about interior design styles for Airbnb to avoid confusion. Interior decoration Philippines Pampanga. Vacation rentals Philippines Pampanga. Consumers' preferences Philippines. Mayo, Adelaida V. thesis adviser. Available for University of the Philippines Diliman via Digital Archives. Click here to access https://digitalarchives.upd.edu.ph/item/60962/971/k9Keh8GiFd7i25BD96E1ffDl FI UP UPD DCHE LG 993.5 2023 I58 D44 Thesis