00000nam a22000004a 4500 UP-1685936960461364284 Buklod 20240321080847.0 m |o d | ta 240123s2023 xxu rm |||| u|eng d DCHE rda eng fil LG 993.5 2023 H65 G37 Garcia, Angelica Mae Ramos author. Motivations and challenges of home-based apparel live sellers Angelica Mae Ramos Garcia; Consuelo T. Chua, Ph.D., thesis adviser. Quezon City College of Home Economics, University of the Philippines Diliman [2023] ix, 70 leaves illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Thesis (Bachelor of Science in Home Economics) -- University of the Philippines Diliman June 2023. Bibliography: pages 56-60. Thesis classification: P Live selling has emerged as a popular option for entrepreneurship due to its relatively easier market entry that is made accessible by digital technology. However, despite its growing prominence, research on live selling has focused more on consumer perspectives, overlooking the viewpoint of the entrepreneurs. Thus, this study explored the motivations and challenges of home-based apparel live sellers and examined the contribution of the business to individual and family income. Eleven live sellers were interviewed for the study. The results showed that passion and life goals and need for an additional source of income were the primary motivators that encouraged the live sellers to begin live selling. The most common challenges faced by live sellers include deceptive buyers, inconsistent supplies, the lack of space for inventory, and lack of time for their family. From these experiences, the live sellers have gradually learned to effectively cope with the challenges they encounter by implementing suitable solutions and strategies for each specific problem. The study emphasizes the importance of exploring the experiences of home-based live sellers to initiate further investigations on home-based businesses. Home-based businesses Philippines. Electronic commerce Philippines. Businesspeople Philippines. Chua, Consuelo T. thesis adviser. FI UP UPD DCHE LG 993.5 2023 H65 G37 Thesis