Influence of sales promotions on online purchase decisions and post-purchase evaluations of young adults in NCR
The widespread use of online sales promotion, as a result of the rapid growth of ecommerce in the Philippines, has been attracting consumers to purchase products regularly and abundantly. However, it is still unclear which specific benefits of sales promotions have the strongest influence on consume...
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| מחברים אחרים: | |
| פורמט: | Thesis |
| שפה: | English |
| יצא לאור: |
Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
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| נושאים: | |
| גישה מקוונת: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |