Make it clear speak and write to persuade and inform - Winston, Patrick Henry (Cambridge, Massachusetts The MIT Press, 2020)
Essentials of persuasion -- Essentials of being remembered -- Essentials of instruction -- Essentials of outlining -- Essentials of critiquing -- Essentials of ethical behavior -- How to choose time and place -- How to prepare the ground -- How to start -- How to stop -- How to compose slides -- How to use props -- Adopt good habits -- How to prepare to instruct -- How to deliver a lecture -- How to inspire -- How to write to be understood -- How to organize your writing -- What to put at the beginning -- What put at the end -- How to write an abstract -- How to learn by imitation -- How to avoid style blunders -- How to defeat writer's block -- How to make design choices -- How to arrange graphics -- How to select type families -- How to work with graphs -- How to work with images -- How to prepare a poster -- How to give an elevator pitch -- How to be interviewed -- How to write a press release -- How to write a review -- How to write a recommendation letter -- How to run a briefing conference -- How to run a panel discussion -- How to write a blog -- Epilogue: you are empowered.
Includes bibliographical references and index.
Keywords: Persuasion (Rhetoric).; Public speaking