00000nam a2200000 i 4500 UP-1685675941131553124 Buklod 20251103092917.0 ta r |||| u| ta 251103s2020 enkadlo|rbf 001 0 eng| 9781350025516 (paperback) 21399582 DLC DMC rda eng DMLUC TR 850 H55 2020 Hilton, Penny author. Design in motion applying design principles to filmmaking Penny Hilton. London Bloomsbury Academic 2020. xii, 268 pages illustrations 27 cm. text rdacontent still image rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. With an abundance of information on how to create motion graphics already available, Design in motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining on detail why some methods works, while others fail. Whether you work in graphic design, film, documentary or photography, this book is structured to follow the production process of making short films. Together with its companion website, that brings to life many of the films referenced, this book will be a by-you-side companion guide through your next project. Cinematography Special effects. Computer graphics Design. FO UPD DMC TR 850 H55 2020 Book