Analysis of S-commerce purchasing experiences of Filipino fabric consumers during the Covid-19 pandemic

Analysis of S-commerce purchasing experiences of Filipino fabric consumers during the Covid-19 pandemic

The Covid-19 pandemic, which started in 2020, limited the mobility of people outside of their homes and quarantine areas which caused consumers to shift towards shopping online making online selling platforms popular. Just like many other industries, the apparel and textile industry was greatly affe...

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Bibliografski detalji
Glavni autor: Malubag, Allysa Margarette (Autor)
Daljnji autori: Lumawig, Maria Josephine T. (thesis adviser.)
Format: Disertacija
Jezik:English
Izdano: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Teme:
Textiles fabrics > Philippines.
Consumer behavior > Philippines.
COVID-19 Pandemic, 2020- > Philippines.
Electronic commerce > Philippines.
Filipino consumers.