00000nam a22000005i 4500 UP-1685675941131524601 Buklod 20231028115943.0 m |o d | ta 231028s2020 caua r 000 0 eng d 9781599186740 (paperback) 21679322 DLC TMC rda eng DMLUC HF 5415.1265 B98 2020 Butow, Eric author. Ultimate guide to social media marketing Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. 2009 Irvine Entrepreneur Press 2020. xi, 211 pages illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 185-187) and index. Foreword -- Preface -- The power of social media -- Understand today's social networks -- The roles of social media and content marketing -- Craft your social media strategy -- Understand today's format types -- Create images for social media -- Create video for social media -- Leverage chatbots and automation -- Leverage paid social media -- Leverage influencer marketing -- Repurpose and reuse social content -- Build your marketing team -- Measure success -- Adapt to changing medium. "Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business's social media strategy using today's formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time"-- Provided by publisher. Allton, Mike author. Herman, Jenn author. Liu, Stephanie author. Robinson, Amanda author. FO UPD TMC HF 5415.1265 B98 2020 Book