Strategic public relations writing proven tactics and techniques
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic...
| Główni autorzy: | , |
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| Format: | Książka |
| Język: | English |
| Wydane: |
New York, NY
Routledge
2022.
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| Hasła przedmiotowe: |