Strategic public relations writing proven tactics and techniques

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic...

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Dettagli Bibliografici
Autori principali: Eggensperger, Jim (Autore), Salvatore, Jeanne (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York, NY Routledge 2022.
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