Strategic public relations writing proven tactics and techniques

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic...

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Detaylı Bibliyografya
Asıl Yazarlar: Eggensperger, Jim (Yazar), Salvatore, Jeanne (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York, NY Routledge 2022.
Konular: