Strategic public relations writing proven tactics and techniques

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic...

Полное описание

Библиографические подробности
Главные авторы: Eggensperger, Jim (Автор), Salvatore, Jeanne (Автор)
Формат:
Язык:English
Опубликовано: New York, NY Routledge 2022.
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