Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth Edition.). McGraw-Hill Education.
Chicago Style (17. basım) AtıfKerin, Roger A., ve Steven William Hartley. Marketing. Sixteenth Edition. New York, NY: McGraw-Hill Education, 2023.
MLA (9th ed.) AtıfKerin, Roger A., ve Steven William Hartley. Marketing. Sixteenth Edition. McGraw-Hill Education, 2023.
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