APA (7th ed.) Citation

Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth Edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Steven William Hartley. Marketing. Sixteenth Edition. New York, NY: McGraw-Hill Education, 2023.

MLA (9th ed.) Citation

Kerin, Roger A., and Steven William Hartley. Marketing. Sixteenth Edition. McGraw-Hill Education, 2023.