00000nam a22000004a 4500 UP-1685675941131467792 Buklod 20260420084955.0 ta 260420s2023 xxu r |||| u|eng d DARC rda eng DMLUC LG 993.5 2023 A7 S53 Sicat, Gianina Marri M. author. Growing opportunities exploring agritourism farms as a tool for rice farming promotion and economic empowerment in Nueva Ecija Gianina Marri M. Sicat ; Ruby Teresa M. de Leon, adviser. Quezon City College of Architecture, University of the Philippines Diliman June 2023. [x], 137 leaves, 32 unnumbered folded leaves of plates illustrations (some color) 28 cm. text rdacontent unmediated rdamedia volume rdacarrier include appendices. Thesis (Bachelor of Science in Architecture) -- University of the Philippines Diliman June 2023. This thesis investigates the potential of agritourism farms in promoting rice farming and economic empowerment in Nueva Ecija. The research addresses the challenges faced by the province in these areas and aims to explore how agritourism farms can provide new opportunities for development. Using a qualitative research design, including interviews, observations, and document analysis, the study examines the concept of agritourism, which combines agriculture and tourism to create immersive experiences and foster economic growth in rural areas. The findings highlight the potential of agritourism farms as a strategic tool for promoting rice farming and empowering the local community. By integrating agritourism farms, visitors can engage in farm activities and gain a deeper understanding of the significance of rice farming. This showcases the intricate processes involved and enhances the appreciation for rice farming within the local community. Additionally, agritourism farms offer local farmers opportunities to diversify their income through farm tours, selling local products, and providing lodging services. The research emphasizes the importance of preserving local traditions, heritage, and indigenous knowledge related to rice farming within agritourism farms. Involving the community in these initiatives fosters a sense of pride, ownership, and economic empowerment. Ultimately, this research demonstrates the significant potential of agritourism farms in promoting rice farming, enhancing economic opportunities, and empowering the community in Nueva Ecija. It recommends embracing agritourism as a sustainable approach that leverages the province's agricultural heritage to attract tourists, create meaningful experiences, and improve the lives of local farmers and their communities. The findings and conclusions can guide policymakers, stakeholders, and tourism practitioners in designing and implementing effective agritourism strategies to drive sustainable development in agricultural regions. Agritourism Nueva Ecija. Rice farming Nueva Ecija. De Leon, Ruby Teresa M. thesis adviser. FI UP UPD DARC LG 993.5 2023 A7 S53 Thesis