Event management for the tourism and hospitality industries

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing...

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Detalhes bibliográficos
Autor principal: Kolb, Bonita M (Author)
Formato: Livro
Idioma:English
Publicado em: Abingdon, Oxon, New York, NY Routledge 2022.
Assuntos: