Event management for the tourism and hospitality industries

Event management for the tourism and hospitality industries

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Kolb, Bonita M (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Abingdon, Oxon, New York, NY Routledge 2022.
Schlagworte:
Hospitality industry > Management.
Hospitality industry > Planning.
Special events > Management.
Tourism > Management.
Tourism > Planning.