00000nam a2200000 i 4500 UP-1685675941131449982 Buklod 20231113141752.0 m |o d | cr ||||||||||| 231011s2021 enk o b 001 0 eng 780367495596 (paperback) 21635702 DAIT rda DLC eng G 155 A1 S934 2021 Horner, Susan 1956- author. Consumer behaviour in tourism Susan Horner and John Swarbrooke. Fourth edition. London New York, NY Routledge/Taylor & Francis Group 2021. text rdacontent unmediated rdamedia volume cr rdacarrier First and second editions entered under: Swarbrooke, John. Includes bibliographical references and index. Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"-- Provided by publisher. Consumer behavior. Tourism. Swarbrooke, John author. FO UPD DAIT G 155 A1 S934 2021 Book