Handbook of research on new product development
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into u...
| その他の著者: | , |
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| フォーマット: | Electronic Resource |
| 言語: | English |
| 出版事項: |
Cheltenham, UK, Northampton, MA
Edward Elgar Publishing
[©2018]
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| 主題: | |
| オンライン･アクセス: | Click here to access |