Handbook of research on new product development
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into u...
| מחברים אחרים: | , |
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| פורמט: | Electronic Resource |
| שפה: | English |
| יצא לאור: |
Cheltenham, UK, Northampton, MA
Edward Elgar Publishing
[©2018]
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| נושאים: | |
| גישה מקוונת: | Click here to access |