Handbook of research on new product development
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into u...
| Altri autori: | , |
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| Natura: | Electronic Resource |
| Lingua: | English |
| Pubblicazione: |
Cheltenham, UK, Northampton, MA
Edward Elgar Publishing
[©2018]
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| Soggetti: | |
| Accesso online: | Click here to access |