APA (7th ed.) Citation

Holbert, N. B., & Speece, M. W. (1993). Practical marketing research: An integrated global perspective. Prentice Hall.

Chicago Style (17th ed.) Citation

Holbert, Neil Bruce, and Mark W. Speece. Practical Marketing Research: An Integrated Global Perspective. New York: Prentice Hall, 1993.

MLA (9th ed.) Citation

Holbert, Neil Bruce, and Mark W. Speece. Practical Marketing Research: An Integrated Global Perspective. Prentice Hall, 1993.