00000cam a22000004a 4500 UP-1685675941123990785 Buklod 20241011121908.0 a r |||| u| ta 241011s1998 nyu rb |001 0|eng d 0814735711 (clothbound) 081473572X (paperback) (iLib)UPTAC-00020026396 DLC UPVTC aacr eng P 91.3 M366 1998 Mass communication research methods Anders Hansen ... [et al.]. New York New York University Press 1998. viii, 350 p. 23 cm. Includes bibliographical references (p. 320-331) and index. Machine generated contents note: I -- List of Figures and Tables -- Acknowledgements -- 1 Mass Communication Research Methods: -- Introduction -- 2 Mass Communication Research: Asking the Right -- Questions -- James D. Halloran -- 3 Participant Observation: Researching News -- Production -- 4 Policy and Archival Research -- 5 Content Analysis -- 6 Analysing the Moving Image: Narrative -- 7 Analysing the Moving Image: Genre -- 8 Analysing Visuals: Still and Moving Images -- 9 Media Audiences: Survey Research -- 10 Media Audiences: Focus Group Interviewing -- 11 Computer-assisted Handling And Analysis Of Data -- Appendix Sources/Resources in Mass Communication -- Research -- Index. Tac-3531g donated by Rogelia Pe-Pua on 29 October 2021. Mass media Research Methodology. Hansen, Anders 1957-. Table of contents http://www.loc.gov/catdir/toc/fy02/97024755.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/97024755-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0807/97024755-d.html FO UPTAC UPTAC P 91.3 M366 1998 Book