A casual study of the effects of social media advertising on consumer buying behavior - Barchita, Danilo D.; Collamar, Allaine B.; Ricaplaza, Nicole Kyla Marie S.; Dacuyan, Flordeliz B. (Tacloban City Division of Management, University of the Philippines Visayas Tacloban College, 2022)
Undergraduate thesis (Bachelor of Science in Accountancy) --University of the Philippines, Tacloban.
Keywords: Advertising -- Digital advertising