APA (7th ed.) Citation

Purvis, S. C. (2011). Which ad pulled best?: 20 case histories on how to write and design ads that work (10th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Purvis, Scott C. Which Ad Pulled Best?: 20 Case Histories on How to Write and Design Ads That Work. 10th ed. New York, NY: McGraw-Hill/Irwin, 2011.

MLA (9th ed.) Citation

Purvis, Scott C. Which Ad Pulled Best?: 20 Case Histories on How to Write and Design Ads That Work. 10th ed. McGraw-Hill/Irwin, 2011.