Product juggernauts how companies mobilize to generate a stream of market winners - Deschamps, Jean Philippe; Nayak, P. Ranganath (Boston Harvard Business School Press, 1995)
Includes bibliographical references (p. [455]-460) and index.
Tac-3416g donated by UPAA Netherlands on December 03, 2015.
Keywords: Industrial management; Production management; Product management; Industrial management -- Case studies