Market-based management strategies for growing customer value and profitability
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Upper Saddle River, N.J.
Prentice Hall/Pearson Education International
c2004.
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| Edizioa: | 3rd ed. |
| Gaiak: |