Cita APA (7th ed.)

Best, R. J. (2004). Market-based management: Strategies for growing customer value and profitability (3rd ed.). Prentice Hall/Pearson Education International.

Cita Chicago (17th ed.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Upper Saddle River, N.J: Prentice Hall/Pearson Education International, 2004.

Cita MLA (9th ed.)

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Prentice Hall/Pearson Education International, 2004.