APA (7th ed.) Citation

Mittal, B. (2008). Consumer behavior: How humans think, feel, and act in the marketplace. Open Mentis.

Chicago Style (17th ed.) Citation

Mittal, Banwari. Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace. Cincinnati, OH: Open Mentis, 2008.

MLA (9th ed.) Citation

Mittal, Banwari. Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace. Open Mentis, 2008.