00000cab a22000003a 4500 UP-1685675941123975712 Buklod 20231008011922.0 a r |||| u| ta 200304s xx d | ||r ||||| || UPVTC eng Pertierra, Raul author Anthropology and the Aldub nation entertainment as politics and politics as entertainment Raul Pertierra. Quezon City Ateneo de Manila University 2016. pp. 289-300. Commentary "The links between politics and entertainment in the Philippines are well known, but few have noted these links in the media phenomenon known as AlDub. As a subpart of Eat Bulaga, a long-standing midday TV show, AlDub has gained a life of its own, giving its actors national and even global prominence. How was this possible? Was it happenstance or do basic interests and structures explain its popularity? A deep ethnographic account of how popular culture is generated, reproduced, and consumed reveals its anchoring in material structures the interests of which are often disguised or unacknowledged. Anthropology provides a way of exploring such interests and structures." Ethnography. Politics of fandom. Technological mediations. Philippine studies : historical and ethnographic viewpoints 64, 2 (June 2016). FI UPTAC UPTAC Article