00000cam a22000004a 4500 UP-1685675941123958441 Buklod 20190523093450.0 a r |||| u| ta 060303s2007 maua rb |001 0|eng d 9780071108597 0071108591 (iLib)UPTAC-00019221762 DLC UPVTC eng HF 5823 B45 2007 Belch, George E. (George Edward) 1951- Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch. 7th ed. Boston McGraw-Hill Irwin c2007. xxvi, 820 p. col. ill. 28 cm. Includes bibliographical references and indexes. Tac-2962g donated by UPAA Netherlands on June 24, 2015. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. FO UPTAC UPTAC HF 5823 B45 2007 Book