Consumer information sharing understanding psychological drivers of social transmission
Consumers often share experiences, opinions or certain content with others. For example, they suggest restaurants, recommend article posts, share online videos, pass along rumors and complain about customer services. Such word of mouth determines what catches on and become popular among consumers. W...
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| Format: | Bog |
| Sprog: | English |
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Rotterdam, Netherlands
Erasmus University Rotterdam
c2013.
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