Cita APA (7th ed.)

Malhotra, N. K. (2007). Marketing research: An applied orientation (5th ed.). Pearson/Prentice Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.

Cita MLA (9th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Pearson/Prentice Hall, 2007.