Citazione Stile APA (7a Edizione)

Zikmund, W. G., & Babin, B. J. (2007). Exploring marketing research (9th ed.). Thomson/South-Western.

Citazione stile Chigago Style (17a edizione)

Zikmund, William G., e Barry J. Babin. Exploring Marketing Research. 9th ed. Mason, OH: Thomson/South-Western, 2007.

Citatione MLA (9a ed.)

Zikmund, William G., e Barry J. Babin. Exploring Marketing Research. 9th ed. Thomson/South-Western, 2007.